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Social expressiveness of products and social desirability as mediating variables in Fishbein's model
(Cambridge, Mass. : Massachusetts Institute of Technology, 1983])
Managing market share when consumers seek variety
(Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1985])
Application of the "defender" consumer model
(Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1983])
Marketing models of consumer behavior
(Massachusetts Institute of Technology, 1981)