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Now showing items 1-10 of 31
Evolutionary modeling in the analysis of new products
([Cambridge, M.I.T.], 1969)
Endogenous modeling of late entry penalties for packaged goods
(Cambridge, Mass. : Sloan School of Management, Massachusetts Institute of Technology, 1992)
An on-line technique for estimating and analyzing complex models
([Cambridge, M.I.T.], 1967)
Advertising budgeting and geographic allocation: a decision calculus approach
([Cambridge, Mass. : Massachusetts Institute of Technology], 1971)
Pre-test-market models : validation and managerial implications
(Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology, 1982)
SPRINTER mod I: a basic new product analysis model
([Cambridge :b M.I.T.], 1969)
Product planning decision.
([Cambridge, M.I.T.], 1967)
A model for the management of a family planning system
([Cambridge, M.I.T.], 1973)
Ideas on a decision-information system for family planning
(Cambridge, M.I.T, 1969)
Market share rewards to pioneering brands : an empirical analysis and strategic implications
(Cambridge, Mass. : Massachusetts Institute of Technology, 1983])